Customer Identity and Access Management

Customer Identity and Access Management governs how consumers, citizens, patients, customers, customer-organization members, and other external users register, authenticate, recover, link identities, manage privacy choices, and access digital services. CIAM shares protocols and security principles with workforce IAM, but external populations introduce self-service enrollment, anonymous abuse, uncertain identity evidence, diverse devices, high availability, fraud, tenant boundaries, privacy choices, customer support, and rapid abandonment when journeys fail.